Monday, January 2, 2017

The truth is that is takes a little Skill and Preparation

But if you know what value you can bring to your audience and what you want to say, there really is no limit to what you can achieve. Anyone thinking of starting their own sporting podcast should take a few pointers from the Marlin Family Live show that proudly that their transmission is for the fans, by the fans, to talk about all things Miami Marlins and finally “Join the Marlin Family and let your voice be heard!”

The synopsis is refreshingly honest and simple with a strong community vibe where the listener’s voice is as important as the broadcasters themselves. For me personally this encapsulates the ethos of podcasts and live broadcasts in this age where new media is leading the way.

The only ingredient you really need to get the ball rolling is to have a subject matter that you are passionate about. If you genuinely love what you are doing and are clearly podcasting your passion, your audience will be able to hear this in your voice.

Meanwhile, the Bob Sullivan is the perfect night sports radio program that the host describes as a conversation with athletes, celebrities, and his friends. Once again, this illustrates how the secret to an engaged audience is the communal bond between audiences and podcasters.

Traditional media has long struggled to obtain the level of engagement that is almost taken for granted with podcasting. Although, when was the last time you saw a TV show aimed at well-educated social sharers?
Many podcast listeners are turning away from the dumb down offerings on TV. Modern digital natives are guided by their natural curiosity about the world around them and are armed with an only insatiable appetite for learning.

Whatever your interests are in this life, you will find a friendly voice in front of a microphone that wants to hear your thoughts too. This is just one of the many reasons why a podcasting platform is a perfect home for any sporting show.

Passionate fans are creating niche communities where every listener can voice their thoughts and viewpoints on just about any sport that you can name. Where else can you find a completely undiluted flow of information in its purest sense?

The only remaining questions are why it has taken so long for people to understand the power of this medium and why you have not created your own show yet. So what are you waiting for?

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