According to “The Infinite Dial 2015,”a study produced by Edison Research and Triton Digital, researchers found that 49% of the public are familiar with the term podcasting and 33% have listened to podcasts. Moreover, Facebook is the most used social media channel with nearly two-thirds (65 percent) of people using the service.
With podcasting growing in popularity, social media can be used as a catalyst to increase your podcast’s growth. Running a social media campaign is much more than gaining organic reach.
As part of your digital marketing strategy, social media campaigns can yield results beyond the normal constraints. Gains like brand awareness, website traffic, and podcast subscriptions are just a few additional by-products.
A social media campaign doesn’t begin when you send out a tweet. Like Spreaker podcasters understand, trends drive the efforts of the most successful brands. Depending on the scale of your campaign, you should spend days, even weeks just planning.
Ready to start your social media campaign? Learn how with these four steps:
1. Develop Specific Campaign Goals
How you prepare for your social media campaign will determine its success.
“It always starts with [answering the questions]: What are you trying to achieve? And what are your business goals and objectives?” says Kevin Bobowski, vice president of marketing at Offerpop, an engagement marketing platform that manages user generated content.
“The other thing is: Who are you trying to reach? Is it existing customers, is it prospects, or is it people you’ve never heard of?”
Decide on specific goals for your campaign. These goals should relate back to your overarching podcast’s mission and social media goals.
In order for you to track the progress, they need to be measurable goals. Because honestly, if things aren’t going well during the campaign, you want the ability to shift your focus quickly. So, choose your metrics or KPIs and a social media management tool that can help you track the data.
Create a clear timeline for your campaign, a start date and end date, and a schedule for sending each social media message. Similar to your social media strategy, decide where you can get the most bang for your buck.
Identify your target audience. This will help you market messages based on your audience’s demographics and psychographics. Choose the social networks where promotional material will be well-received.